Places for People and Octopus Healthcare have
launched Liberty Retirement Living, a £200 million business which
aims to tackle the chronic undersupply of retirement housing in the
Over the next five-years Liberty plans to
deliver 25 retirement villages for people aged over-55.
Britain's population is ageing
fast. There are now more people in the UK aged 60 and above than
there are under 18. But it is estimated that only around two per
cent of the UK's housing stock is retirement housing causing a
chronic undersupply in purpose-built retirement homes
Life at Liberty retirement villages will be
based around community hubs such as restaurants, coffee shops, gyms
and beauty salons to create a village feel while the provision of
spaces for residents to share skills and learn new hobbies will
establish a genuine community, helping to improve wellbeing,
encourage independence and improve quality of life.
Smart technology will put residents in full
control of their environment by offering temperature control,
energy monitoring and video communication facilities with on-site
staff and friends and family.
So far Liberty has begun construction/has
planning permission for six retirement villages and plans to
deliver seven villages in its first year comprising of 700
Jane Barker, Managing Director, Liberty
"The over-55s are a huge group
made up of different generations with different expectations and
aims and many of them don't consider themselves 'old'.
"With Liberty, we want to create both the
building and service offering aimed at a younger market, including
offering contemporary homes that are easy to look after. Most
importantly however, the properties will feel like home - with a
more personal environment and a selection of more targeted
facilities and services.
"That's why we have huge aspirations for
growth to match the growing need for properties of this
David Cowans, Group Chief Executive, Places
"We know that in order to meet
the needs of our growing older generation, we need to change the
way we plan our cities, towns and villages, including paving the
way for new retirement villages.
"Developing retirement properties to meet the
changing needs of older people is key to realising our ambitions of
catering for people at all stages of their life, and making a
positive contribution to the wider housing market as well as local
To find out more about Liberty Retirement
Living, please visit www.libertyretirement.co.uk
05 April 2017